12/21/2023 0 Comments Trove clothingWe came alongside and integrated with them under their brand, but we do all the logistics, the technology, and the program management. The brand was looking to move aggressively into the pre-owned space but didn’t have the capacity to take on the work. When you’re on and you click on Worn Wear, their used brand, you’re on the brand website that is powered by Yerdle. We pivoted the business roughly two-and-a-half years ago to focus on powering brands so that alongside the items they have always made and sold, they can buy back items that customers no longer need, and then resell them. I want a model that is focused on the quality of the brand.” And what we learned was that the friction in doing so was just too high-posting something, finding the item, trusting the seller of the item.Īll along, we were working with brands that would say, “I love this concept, but I don’t want my nice jacket next to a pair of old sneakers. When we started Yerdle, we worked on a marketplace where people could exchange used items. ![]() As retailers evolve, they will serve customers that way as well. In terms of our model, it’s been obvious to me for some time that while retailers focus on selling new items, increasingly, as customers, we’re very happy finding that used item that’s still in great condition instead of buying a new one from a store. Andy Ruben: We provide brands like Patagonia, REI, and Eileen Fisher with platforms for buying and selling used goods.
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